What’s new with Google AdWords lately? They’ve gone mobile. As mentioned in Google’s Performance Summit earlier this year, marketers are no longer asking if they should invest in mobile, rather, they are asking how they should invest in mobile. More than half of all web traffic comes from smartphones and tablets. In response to the […]
Last week we discussed social media marketing strategies to help your business promote itself on Facebook without spending money on things like boosting your posts. In this week’s post, we’ll identify similar tips for free social media marketing on Twitter. These simple “hacks” can help your business drive site traffic, reach its target audience, and increase brand awareness – […]
According to Forbes, 50 million Facebook business pages exist as of December 2015. And each one of those companies are competing to figure out the best way to reach Facebook’s 1.7 billion monthly users. Facebook Ads, boosted posts, and other paid options are certainly an effective way to reach your target audience, and these options have garnered the […]
Search engine marketing (SEM) dominates today’s marketing landscape, and with good reason. According to Search Engine Land, Google alone processes at least 2 trillion searches per year, a massive increase from the roughly 365 billion searches Google processed in 2009. As more people are relying on the internet for more and more answers, marketers have a greater incentive to […]
Videos dominate many of today’s marketing campaigns, but the 15-second Facebook video that just made you chuckle took hours of work to prepare. How can you make your video campaign successful? During this lunch-and-learn hosted by Eastern Foundry, Focus Media Studios will cover the basics of video production, while Tim Young from Young Marketing Consulting will […]
Now that the 2016 Olympic games in Rio have come to a close, we know which brands had success with their marketing campaigns. As the chart below shows, Coca-Cola, Samsung, and Visa took the gold, silver and bronze for most brand mentions on social media, while total Olympic sponsor mentions throughout the duration of the 2016 Rio […]
Small business? Struggling with marketing? Join us for a Marketing Strategy Boot Camp on August 25. Small business owners wear so many hats that marketing often falls to the bottom of their to-do list. In this Small Business Boot Camp presented by WACIF and Capital One, Tim Young from Young Marketing Consulting will cover the […]
Most social media marketing is the online equivalent of a billboard – something that people scroll past on the way to the content that they actually came to the site to see. But then again, there are exceptions. Remember the ALS Association’s Ice Bucket Challenge that flooded your Facebook feed a few years ago? With $115 million […]
A brand is an attempt to make the intangible real. A brand is a simple concept with an almost infinite number of potential executions. And that’s why developing a brand strategy can become so difficult. Let’s take a look at an example. Recently, we sat down with a firm that needed help with their brand architecture and […]
Branding matters. Your brand defines how you conduct business and differentiate yourself from competitors. Once a company has solidified these areas and established brand awareness in its market, its focus will often turn (as it should) to consistent application of these principals. But every market evolves as new competitors and technologies arise, and brand qualities that might resonate […]