How well do you (and your team) understand your audience, their pain points, and where they go for information? How well does your value proposition reflect your audience’s needs? Does that message resonate?
The Five Elements of Marketing Maturity
We measure maturity across five core areas of the marketing function:
Marketing Maturity Stages
|Stage 1||Stage 2||Stage 3||Stage 4|
|Ad Hoc / Individual-Driven||Extant Process||Well-Managed||Continual Improvement|
|In this stage, marketing moves in fits and starts when someone has the time.
||In stage 2, marketing largely knows what to do but can have trouble sticking to plans and deadlines due to resource or infrastructure limitations.
||Stage 3 can be thought of as the “muscle memory” stage, where rigorous execution leads to high-performing campaigns
||A fully mature marketing function looks to break new revenue ground and test new tools to improve efficiency.