Marketing Strategy Development
- Strategic Planning and Goal-Setting
- Growth Strategy
- Product Development/Go-to-Market Planning
- ROI Assessment and Improvement
- Branding
- Market Segmentation and Prioritization
- Budgeting and Forecasting
- Staff Planning
- Mission and Vision Development
And everything you need to implement that strategy…
Market Research
Product Development
- Market Sizing
- New Product Concept Testing
- Category Analysis
- Focus Groups
Customer Satisfaction
- Customer Satisfaction Surveys
- Net Promoter Score Surveys
- Gap Analysis
Brand Research
- Sentiment Analysis
- Brand Experience Assessment
- Competitive Research
Branding & Identity
- Brand persona development
- Mission, vision and values creation
- Value proposition development
- Brand experience and customer satisfaction assessment
- Messaging development
- Visual identity design
- Competitive differentiation
- Portfolio alignment
- Growth strategy
ROI Evaluation and Improvement
- Website analytics and visitor data capture
- Campaign tracking
- Awareness measurement
- CRM measurement and tracking
- Lead sourcing
- Building internal ROI tracking processes
- Technical infrastructure
- Reporting and measurement
Lead Generation and Nurturing
- Lead identification, generation and capture campaigns
- Nurturing campaign development
- Lead and prospect scoring and segmentation
- Conversion funnel analysis and development
- CRM and automation software implementation and administration
- Sales support – including qualification assessments, asset/language development, etc.
Web & Graphic Design
- Logo design
- Brand identity
- Iconograpy and imagery
- Typography
- Presentations
- Print collateral
- Trade booths and event signage
- Infographics
- Web design
SEM, PPC, & Digital Advertising
- Search engine marketing (SEM) – Google/YouTube, Bing, etc.
- Social media advertising – Facebook, Twitter, Instagram, etc.
- Pay-per-click (PPC) advertising – targeted ad networks and media placements
- Creative development (landing pages, ad copy, ad visuals, etc.)
- Campaign tracking and reporting
Search Engine Optimization (SEO)
- Website SEO analysis – review your performance against Google search signals, your traffic behavior, etc.
- On-site optimization – improve page speed, keyword-rich copy, metadata, content architecture, etc.
- Off-site optimization – index submissions (search console, Google My Business, Maps etc.), backlink building, generating social proof, and more
- Keyword analysis and strategy
- Generate SEO-friendly content and social posts
- Competitive search positioning review
- Install and monitor site analytics and tracking
- Conduct A/B and multivariate response tests
- Performance reporting
View Case Study
Content Marketing
- Content creation – blogs, social posts, web copy, infographics, presentations, longer-format content (white papers, etc.)
- Content promotion – social media publishing and promotion, social response
- General copy writing – ad copy, web pages, calls-to-action, sales slick copy, etc.
- Executive ghostwriting – op-eds, LinkedIn content, etc.
- Brand messaging – verbal and written identity materials for marketing and sales support
- Press releases
Social Media Marketing
- Real-time social media management and response – real-time interaction on Twitter, Instagram, Facebook, YouTube, etc.
- Content creation and posting – copy, image assets, videos, infographics, etc.
- Advertising/promotion/boost campaigns – drive followers and response via paid advertising
- Influencer identification and targeting
- Viral strategies
- Traffic tracking and monitoring
- Reporting and performance evaluation
Email Marketing & Marketing Automation
- Email copywriting, design and campaign execution
- Deliverability analysis
- Software selection and set-up
- Performance review
- List cleanup and data append
- Email list acquisition and growth
- Newsletter campaigns
- Automation planning, content creation and deployment
- Audience/lead segmentation, nurturing and qualification
- CRM/automation set-up and administration
- Monitoring, benchmarking and reporting
Note, we have extensive experience with MailChimp, Marketo, Salesforce/Pardot/Marketing Cloud, ActiveCampaign, Constant Contact, etc.
Ready to start your marketing project? Have questions? Contact Young Marketing Consulting to schedule a conversation. We’re looking forward to discussing how we can help.