Entries by Tim Young

How to Use Growth Models in Your Marketing Strategy

Marketing strategy’s fundamental goal is to drive growth. The challenge has always been figuring out exactly how to do so. Tactical changes like ad spend increases or audience targeting refinements can spur incremental growth, while product development investments can drive bigger (but riskier) returns. So how do you decide where your marketing strategy will focus? […]

Marketing in the Time of Coronavirus

So what’s next? At this point in the coronavirus pandemic, you’ve no doubt adjusted to remote operations, updated your customers on your status, and you’ve probably even sent out a tip or two about social distancing. But in many ways the hard part is just beginning: seeking growth amidst a slowing economy. So what should […]

What, Exactly, Does a Marketing Consultant Do?

Companies hire marketing consultants for many reasons: to support initiatives outside their existing team’s scope, to bring an expert perspective to a particular challenge, or to improve execution in daily operations. The job requirements can be quite broad, which is why so many marketing consultants spend so much time clarifying their scopes of work! But […]

A (Marketing) History of Valentine’s Day

The history of Valentine’s Day goes back thousands of years (you can skip to the end of this post to see just how far). But in the more recent past, marketers have been a driving force in society’s celebration of love.  Greeting Cards – Inventing a New Category Legend says that Saint Valentine himself sent […]

Six-Step Year-End Marketing Checklist for 2018

It’s hard to believe, but 2018 will be over in a few weeks. Before the new year arrives, it’s worth taking a step back to assess your marketing performance in order to build your marketing strategy for 2019. Let’s take a look at six steps you can take to make sure your marketing stays on track […]