Entries by Tim Young

Marketing in the Time of Coronavirus

So what’s next? At this point in the coronavirus pandemic, you’ve no doubt adjusted to remote operations, updated your customers on your status, and you’ve probably even sent out a tip or two about social distancing. But in many ways the hard part is just beginning: seeking growth amidst a slowing economy. So what should […]

What, Exactly, Does a Marketing Consultant Do?

Companies hire marketing consultants for many reasons: to support initiatives outside their existing team’s scope, to bring an expert perspective to a particular challenge, or to improve execution in daily operations. The job requirements can be quite broad, which is why so many marketing consultants spend so much time clarifying their scopes of work! But […]

A (Marketing) History of Valentine’s Day

The history of Valentine’s Day goes back thousands of years (you can skip to the end of this post to see just how far). But in the more recent past, marketers have been a driving force in society’s celebration of love.  Greeting Cards – Inventing a New Category Legend says that Saint Valentine himself sent […]

Six-Step Year-End Marketing Checklist for 2018

It’s hard to believe, but 2018 will be over in a few weeks. Before the new year arrives, it’s worth taking a step back to assess your marketing performance in order to build your marketing strategy for 2019. Let’s take a look at six steps you can take to make sure your marketing stays on track […]

How to Nurture Leads Based on Website Behavior

In putting together lead conversion research for one of our clients recently, we ran into some interesting performance data. According to Salesforce, only 13% of captured leads ever progress to become a sales opportunity. With lead nurturing being a fairly common practice, this means that the typical nurturing campaign is leaving significant opportunity on the table. […]

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B2B Marketing Benchmarks

We recently completed a strategic analysis for one of our B2B clients, and wanted to share a few of the B2B marketing benchmarks that our research uncovered. Most Effective B2B Lead Generation Sources A recent survey by Chief Marketer asked heads of marketing at B2B firms to rank how well their various marketing channels performed […]

Eight Reasons Why You Should Use Google AdWords

Regardless of industry and size, almost every business can find value and see positive returns using Google AdWords. If you haven’t advertised using AdWords before, these eight reasons may convince you to start.   You can increase your leads, customers, and revenue Although this may be obvious, if your campaigns are set up properly, Google […]