Six Successful Green Marketing Strategies
Examining how marketers across industries are reaching customers with green marketing strategies.
Entries by Tim Young
Conquering the Fear of Innovation through Sustainability
Out latest white paper details how marketing strategists can leverage the global shift toward sustainable brands to supercharge growth.
Three Keys to Marketing Sustainable Brands
Why do so many sustainable brands fail? They ignore these three keys.
How to Use Growth Models in Your Marketing Strategy
Marketing strategy’s fundamental goal is to drive growth. The challenge has always been figuring out exactly how to do so. Tactical changes like ad spend increases or audience targeting refinements can spur incremental growth, while product development investments can drive bigger (but riskier) returns. So how do you decide where your marketing strategy will focus? […]
The State of Digital Marketing Strategy in 2021
Frustrated with privacy breaches and ever-more-intrusive digital advertising, consumers are taking control over their ad experience like never before, changing their privacy settings, using ad blockers, and welcoming changes like iPhone’s iOS 14 rollout that will require apps to get permission before tracking users’ searches and other data. What does this shift in both mindset […]
The Digital Advertising Duopoly & You
If you’ve ever run a digital marketing campaign, chances are you used Google Ads or Facebook to promote your business. Collectively, Google Ads and Facebook made up 60% of the U.S. digital ads market in 2019 and in spite of reports of advertisers abandoning Facebook both platforms will likely maintain their continued dominance for the […]
Why Associations are Key to Advancing Industry Sustainability
Consumer demand for sustainable solutions is undeniable. NYU’s Stern Center for Sustainable Business studied consumer habit changes between 2013 and 2018, only to find that 50% of growth in the sales of consumer packaged goods came from sustainable products. In addition, products that marketed their sustainability on the package delivered nearly $114 billion in sales, […]
5 Tips to Save Money on Google Ads in 2021
According to a 2016 report by Disruptive Advertising, the average Google Ads account is wasting 75.8% of its budget. That’s a huge amount of money, especially for businesses that are struggling to stay afloat through the enormous economic challenges of the past year. We’ve talked before about how important it is to keep advertising during […]
Conquer Your Sales Funnel in 2021
Last month, we wrote about the 5 Dos and Don’ts for Lead Generation in 2021. Today, we want to take a deeper dive into your sales funnel to explore detailed tactics that will help you master your funnel in the new year. We’ll be reviewing the four main steps that turn strangers into leads and […]
5 Dos and Don’ts for Inbound Lead Generation in 2021
Believe it or not, we’re starting to plan for 2021 already, and 61% of marketers say lead generation is a top concern for the year ahead. Clients wonder how to get more inbound leads, how to make sure those leads are high quality, and how much they should pay for good inbound leads. The following […]