Six Successful Green Marketing Strategies
Examining how marketers across industries are reaching customers with green marketing strategies.
A performance-driven marketing strategist with twenty years of experience growing international brands and organizations, Tim Young spent time at the Corporate Executive Board (now Gartner) and the Entrepreneurs' Organization before founding Young Marketing Consulting in 2013.
His areas of expertise include brand growth and identity development; lead generation and conversion; search engine optimization (SEO); customer satisfaction evaluation and improvement; customer segmentation and CRM work; ROI analysis and improvement; market research; and product development.
Examining how marketers across industries are reaching customers with green marketing strategies.
Out latest white paper details how marketing strategists can leverage the global shift toward sustainable brands to supercharge growth.
Why do so many sustainable brands fail? They ignore these three keys.
Marketing strategy’s fundamental goal is to drive growth. The challenge has always been figuring out exactly how to do so. Tactical changes like ad spend increases or audience targeting refinements can spur incremental growth, while product development investments can drive bigger (but riskier) returns. So how do you decide where your marketing strategy will focus? […]
So what’s next? At this point in the coronavirus pandemic, you’ve no doubt adjusted to remote operations, updated your customers on your status, and you’ve probably even sent out a tip or two about social distancing. But in many ways the hard part is just beginning: seeking growth amidst a slowing economy. So what should […]
Companies hire marketing consultants for many reasons: to support initiatives outside their existing team’s scope, to bring an expert perspective to a particular challenge, or to improve execution in daily operations. The job requirements can be quite broad, which is why so many marketing consultants spend so much time clarifying their scopes of work! But […]
Negativity is an attention magnet. These days, you could be forgiven for thinking that the world is falling apart. The worst of humanity seems to fill our newsfeeds on a daily basis, to the point where all that bad news appears to be seriously affecting people’s mental health. But in reality, the world is safer than […]
Although you might not be aware of it, your business is locked in a digital marketing arms race. And there are increasing signs that the ultimate victors will be those companies that can afford ever-increasing marketing investments. A few examples: The declining reach of organic social media efforts, as social media companies grow revenue by prioritizing […]
The history of Valentine’s Day goes back thousands of years (you can skip to the end of this post to see just how far). But in the more recent past, marketers have been a driving force in society’s celebration of love. Greeting Cards – Inventing a New Category Legend says that Saint Valentine himself sent […]
It’s hard to believe, but 2018 will be over in a few weeks. Before the new year arrives, it’s worth taking a step back to assess your marketing performance in order to build your marketing strategy for 2019. Let’s take a look at six steps you can take to make sure your marketing stays on track […]
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