Negativity is an attention magnet. These days, you could be forgiven for thinking that the world is falling apart. The worst of humanity seems to fill our newsfeeds on a daily basis, to the point where all that bad news appears to be seriously affecting people’s mental health. But in reality, the world is safer than […]
Although you might not be aware of it, your business is locked in a digital marketing arms race. And there are increasing signs that the ultimate victors will be those companies that can afford ever-increasing marketing investments. A few examples: The declining reach of organic social media efforts, as social media companies grow revenue by prioritizing […]
The history of Valentine’s Day goes back thousands of years (you can skip to the end of this post to see just how far). But in the more recent past, marketers have been a driving force in society’s celebration of love. Greeting Cards – Inventing a New Category Legend says that Saint Valentine himself sent […]
It’s hard to believe, but 2018 will be over in a few weeks. Before the new year arrives, it’s worth taking a step back to assess your marketing performance in order to build your marketing strategy for 2019. Let’s take a look at six steps you can take to make sure your marketing stays on track […]
Let’s try an experiment: take out your phone and open your email app. Count the number of words that show for each email’s subject and first line. Now visit Google, perform a search, and count the words that appear for each entry on the search engine results page (known as a SERP). We did this […]
In putting together lead conversion research for one of our clients recently, we ran into some interesting performance data. According to Salesforce, only 13% of captured leads ever progress to become a sales opportunity. With lead nurturing being a fairly common practice, this means that the typical nurturing campaign is leaving significant opportunity on the table. […]
We recently completed a strategic analysis for one of our B2B clients, and wanted to share a few of the B2B marketing benchmarks that our research uncovered. Most Effective B2B Lead Generation Sources A recent survey by Chief Marketer asked heads of marketing at B2B firms to rank how well their various marketing channels performed […]
Hello everyone and welcome to Young Marketing Consulting’s new website! Over the past few years, we’ve grown as a firm and done a lot of great marketing work. This new site does a much better job of reflecting our vision, with the added bonus of highlighting some of our web design work as well! So […]
YMC does a lot of lead generation for our B2B clients, and if you know anything about a B2B sales environment you’ll know that one of the most common questions that the sales team will ask when they see a new lead is “yes but are they qualified”? In an environment where the sales team is […]
As noted in our previous post, “3 Ways to Effectively Advertise on Facebook Without Spending a Dime“, posting on social media at certain times can maximize visibility and extend your reach with every post. While we can generalize the best posting times for all audiences, industry-specific information is most useful as not all audiences interact with […]