As marketing consultants, one of the most common questions we receive is “how much time should I spend on marketing?” To help our clients answer that question, we need to do a little marketing math. And our formula for determining how much time you should spend on marketing centers around the old axiom that time […]
Spy on the competition: Explore three competitive analysis tools that will help you get an edge on your competitors. Whether you’re a large and established organization or a small, burgeoning brand, regularly monitoring your competition is a crucial step that can help you keep your marketing strategy on track. The ultimate goal of competitive analysis […]
B2B marketing strategies can no longer afford to leave out LinkedIn. In 2015, LinkedIn reported that 13% of their users did not have a Facebook account and 59% of their users were not active on Twitter, making LinkedIn an oft-overlooked opportunity for marketers to reach audiences they may be missing on other platforms. Additionally, 50% percent of LinkedIn users […]
Last week, we covered our first round of social media best practices for 2016. In that piece, we looked at the three most popular social media sites: Facebook, Twitter and LinkedIn, to discuss how brands can best reach their audience through these platform. This week, we’re diving a bit more deeply into what were once the […]
If you want to market to an audience in 2016, you’ll find them on social media. Facebook’s user base is now larger than the population of China, Instagram grew 50% in 9 months, LinkedIn has nearly 400 million members, and it seems that a new site or app pops up every day that demands our audience’s attention. With […]
One of the keys to modern digital marketing is establishing yourself as a thought leader. Your organization undoubtedly has something unique and special to say in the marketplace; creating and marketing content that conveys that viewpoint is one of the best ways you can promote your business in today’s search engine-driven world. Done properly, content marketing promotes your […]
“Search engine optimization is kind of like eating. You just have to do it every day.” Frank, our head of digital marketing, said the above to me the other day and he couldn’t be more spot on. When helping our clients grow their web traffic, the team spends more time examining content marketing performance in Google Analytics […]
Looking to learn more about marketing strategy? You can hear from Young Marketing Consulting at these upcoming events: How to Market a Startup Business (in partnership with the Libre Institute) October 24th, 2015 | Registration by RSVP to Sandra Benitez, 757.694.5745 or sbenitez@belibre.org During this panel discussion, we’ll be covering how to market your […]
Search engine optimization, or SEO, is the process by which your website is discovered by search engine users. Given that 89% of consumers use a search engine to inform their purchase decision and 75% of users never scroll past the first page of search results, search engine optimization has become one of the most important marketing activities a […]