Social media was made to be monitored. Social media is, at its heart, an ongoing conversation with your customers. And to help them better understand their audience’s behavior, savvy marketers have turned to social media analytics. Ultimately, social media analytics are your guide to creating a successful social media strategy. Without monitoring analytics, you’re essentially playing a guessing game when […]
Content is king, engagement is queen. How do you get your business found online? The answer is content marketing. But before we jump into how to develop your content marketing strategy, let’s talk about what content marketing actually is. Because you’ve got less time than the attention span of a goldfish to capture your target audience’s […]
Search is the top traffic driver to content sites Most people understand the importance of having a search engine optimization strategy. But why isn’t your strategy working? SEO is complex and ever-changing, so it could be failing for many reasons. If you aren’t seeing results, it may be time to take a step back and identify what mistakes […]
“Your brand is your promise” Branding is likely the oldest form of marketing in the world. The practice of using a mark to indicate ownership or craftsmanship has been in use for thousands of years, with the word itself coming from the Old Norse verb “to burn” and likely originating from the practice of branding livestock. But what […]
In last week’s post, we broke down how to interpret the various email marketing metrics available to marketers, ultimately identifying the single most important email marketing metric (hint: it’s not open or click rates). So now that you know how to evaluate your email marketing campaigns, let’s talk about how to keep improving your email marketing efforts. This week, we’re going […]
The ultimate measure of email marketing is did it drive the results you wanted. When discussing email marketing metrics, the conversation often stops and starts at open and click-through rate benchmarks. Although important measures, these email metrics are not 100% reliable for reasons that we’ll discuss in a moment. But they also belie a bigger point about email marketing: […]
One of the most common questions we get from our search engine optimization clients is “when will my SEO start working?” The answer, very often, is it depends. If you’ve got a strong web presence with optimized SEO architecture and good traffic volumes, the effect might be immediate. If you’re building a site from scratch, SEO is more […]
From Periscope to Facebook Live to Youtube, video marketing has taken the digital marketing world by storm. By 2019, Cisco predicts that 80% of all consumer internet traffic will be video, and US adults already spend 5.5 hours with online video content every day. With traditional television viewing in steep decline among most demographics, many marketers are tempted to say that […]
Welcome to the third and final post in our series on maximizing the time you spend on marketing. Here’s what we’ve covered so far: How to Decide How Much Time to Spend on Marketing Four Steps to Build A Time-Saving Marketing Strategy Now, it’s time to get tactical. Your goal during this stage is to structure your marketing channels so that […]
What’s the most valuable asset in your business? I recently posed this question to a room full of business owners, and received the usual answers: people, process, intellectual property, and more. And while these suggestions weren’t necessarily wrong, I was surprised at how long it took until a member of the group volunteered what I […]