Entries by Tim Young

Four Marketing Strategy Resolutions for 2017

Does your organization conduct regular evaluations of its marketing strategy? The smartest marketing functions regularly assess their marketing performance, identify areas where they can improve, and revise or build campaigns to address these challenges. There’s no time like the beginning of a new year to set your marketing strategy resolutions, which help focus and streamline your activities to focus […]

The 5-Step Beginner’s Guide to Email Marketing

As a modern-day Mark Twain might say, the reports of email marketing’s demise have been greatly exaggerated. Despite changes like the rise of social media and chat-based communication platforms, email marketing remains a foundation of any digital marketing strategy. According to Mailgen, 54% of marketers rate email as their most effective type of digital marketing and […]

Voice Search SEO in a Virtual Assistant World

One of the latest trends in search is the growing use of digital assistants powered by voice search. In 2014, Google conducted a Mobile Voice Study which revealed that 55% of teens and 42% of adults use voice search more than once a day. More recently, Gary Illyes, webmaster trends analyst for Google, noted that the number of voice […]

The Best Times to Post on Social Media

As noted in our previous post, “3 Ways to Effectively Advertise on Facebook Without Spending a Dime“, posting on social media at certain times can maximize visibility and extend your reach with every post. While we can generalize the best posting times for all audiences, industry-specific information is most useful as not all audiences interact with […]

,

Google AdWords: Recent Changes and Best Practices

What’s new with Google AdWords lately? They’ve gone mobile. As mentioned in Google’s Performance Summit earlier this year, marketers are no longer asking if they should invest in mobile, rather, they are asking how they should invest in mobile. More than half of all web traffic comes from smartphones and tablets. In response to the […]

Free Social Media Marketing Part 2: Promote Your Business on Twitter Without Spending a Dime

Last week we discussed social media marketing strategies to help your business promote itself on Facebook without spending money on things like boosting your posts. In this week’s post, we’ll identify similar tips for free social media marketing on Twitter. These simple “hacks” can help your business drive site traffic, reach its target audience, and increase brand awareness – […]

3 Ways to Effectively Advertise on Facebook Without Spending a Dime

According to Forbes, 50 million Facebook business pages exist as of December 2015. And each one of those companies are competing to figure out the best way to reach Facebook’s 1.7 billion monthly users. Facebook Ads, boosted posts, and other paid options are certainly an effective way to reach your target audience, and these options have garnered the […]

2016 Search Engine Marketing Trends

Search engine marketing (SEM) dominates today’s marketing landscape, and with good reason. According to Search Engine Land, Google alone processes at least 2 trillion searches per year, a massive increase from the roughly 365 billion searches Google processed in 2009. As more people are relying on the internet for more and more answers, marketers have a greater incentive to […]

Video Marketing for Your Business

Videos dominate many of today’s marketing campaigns, but the 15-second Facebook video that just made you chuckle took hours of work to prepare. How can you make your video campaign successful? During this lunch-and-learn hosted by Eastern Foundry, Focus Media Studios will cover the basics of video production, while Tim Young from Young Marketing Consulting will […]

3 Marketing Lessons from the Rio 2016 Olympics

Now that the 2016 Olympic games in Rio have come to a close, we know which brands had success with their marketing campaigns. As the chart below shows, Coca-Cola, Samsung, and Visa took the gold, silver and bronze for most brand mentions on social media, while total Olympic sponsor mentions throughout the duration of the 2016 Rio […]