According to Forbes, 50 million Facebook business pages exist as of December 2015. And each one of those companies are competing to figure out the best way to reach Facebook’s 1.7 billion monthly users. Facebook Ads, boosted posts, and other paid options are certainly an effective way to reach your target audience, and these options have garnered the lion’s share of marketers’ recent attention. However, with Facebook’s recent shift to return its newsfeeds to more user-shared content, the ROI pendulum for smaller marketers will likely swing back toward the classic “free” content sharing approach. This post will outline various ways a business can promote itself on Facebook without spending a dime on advertising.

1. Know when to Post on Facebook for Maximum Visibility

Facebook engagement is 18% higher on Thursdays and Fridays.

Although the best time to post on Facebook varies by industry, generally, your business should post and share content on Facebook in the early to mid-afternoon. According to the graphic below from Kissmetrics, Facebook usage also increases just after 7:00 PM (note that other data sources prefer posting anywhere from 1:00 PM to 3:00 PM). Furthermore, Thursdays and Fridays are typically the best weekdays to post, because engagement is 18% higher at the end of the week. Posting during these hours and days can give your business the potential to reach more customers and increase site traffic more than it would at other times. Consider including specific times when creating a social media content calendar for your business.

How To Advertise on Facebook Without Spending a Dime

Source: Kissmetrics

2. Interact with Your Facebook Fans and Followers

According to a recent study, 64% of marketing executives stated that they believe word of mouth is the most effective form of marketing, which is what draws so many marketers to Facebook in the first place. However, many social media marketing plans become overly focused on gathering a large number of followers or likes. A growth in Facebook likes might look good in a report, but your goal is to find the individuals who will become loyal purchasers, and to do that you’ll need to encourage word of mouth by connecting with your fans on an individual level. Always respond to followers who interact with your page, no matter how they interacted with you (posts, comments, etc.). And once you do, treat them just like they were a friend sitting next to you at a party. In other words, keep the conversation going. Once your followers feel like they’ve connected with your business on a personal level, they are more likely to become a brand evangelist and share your content with their network.

3. Engage with Influencers Who Have a Larger Fan Base

Social media influencers are people who have already built an army of fans and followers to a point where they’ve now become a trusted information source in a particular industry. These influencers can provide access to an entirely new market, but in order to reach them you’ll have to earn their trust. The easiest way to think of how to approach an influencer is to treat them just like you would someone at a networking event. Start with a sell so soft it isn’t even a sell: commenting on their posts, liking their pages, sharing a link or two that might be of interest. Then, build the relationship until you’re able to join your influencer in regular conversation so that they’re willing and able to help promote your brand as well.

Above all, keep in mind that social media marketing is about connecting and having a conversation. So go ahead and jump in!

Search engine marketing (SEM) dominates today’s marketing landscape, and with good reason. According to Search Engine Land, Google alone processes at least 2 trillion searches per year, a massive increase from the roughly 365 billion searches Google processed in 2009. As more people are relying on the internet for more and more answers, marketers have a greater incentive to improve their search engine marketing tactics in order to improve their brand’s visibility.

As opposed to search engine optimization (SEO), which relies on increasing your site’s organic search rankings over time by publishing and sharing content, search engine marketing allows you to pay to cut straight to the first search result page. But while the tactic is simple in concept, marketers have a number of ways in which they can execute a search engine marketing campaign.

Let’s take a look at the latest search engine marketing trends of 2016: 

1. Search Engine Marketing Goes Mobile

Based on 2015 data from Global Web Index, smartphones are the second most popular device used to search the internet, just after PCs and laptops. It’s also important to note that other devices such as smart TVs and smart watches are emerging as a popular search method as well. With this in mind, marketers should make sure their search engine marketing campaigns shift toward mobile users, by using a service such as mobile AdWords campaigns.

2016 search engine marketing trends

2. Use of Video Ads in Search Engine Marketing Grows

According to a 2015 study from Searchmetrics, videos appear in 14% of universal searches, with 82% of those results being YouTube videos. Bing and Yahoo were the first search engines to test promoted video ads in their search results pages. More recently, Google has been experimenting with video advertising in search results through AdWords. The campaign, called TrueView, engages your audience on YouTube and across the web. As a marketer, you may want to consider taking advantage of video-based search engine marketing campaigns, and a good place to start is with Google’s tips for creating effective video ads using TrueView.

3. Optimizing Search Engine Marketing for “Digital Assistants”

Digital assistants like Siri, Google Now, and Cortana may soon replace typed searches altogether. As consumers move toward more mobile search, more people are using their digital assistants for answers. In May of this year, Google announced that 20 percent of mobile queries were voice searches. Digital assistants provide information quickly by browsing the web for the most relevant and simple answer, and they usually find these answers from Google’s Knowledge Panels. Knowledge Panels are the boxes that appear when a user searches for a particular business. In order for your business to appear in the Knowledge Panel, and thus, have better luck when people use voice search, take steps to improve your local search rankings. This includes entering complete data with your Google account, verifying your location, managing reviews, and adding photos.

2016 Search Engine Marketing Trends

Google’s Knowledge Panel for a Chocolatier

Does your business need help with their SEM or SEO strategy? Feel free to contact Young Marketing Consulting for assistance on all of your marketing needs.


Videos dominate many of today’s marketing campaigns, but the 15-second Facebook video that just made you chuckle took hours of work to prepare.

How can you make your video campaign successful?

During this lunch-and-learn hosted by Eastern Foundry, Focus Media Studios will cover the basics of video production, while Tim Young from Young Marketing Consulting will be on hand to chat about the SEO work that goes into producing a hit video.

This thrilling duo is ready to talk to you about video production, and you will all walk away with fresh ideas even if video proposals aren’t currently on your radar.

Wednesday, September 14, 2016
10:30am – 12:00pm
Eastern Foundry
2011 Crystal Drive, Suite 400
Arlington, VA 22202
Lunch included.

Learn more about this FREE workshop here!