Search engine marketing (SEM) dominates today’s marketing landscape, and with good reason. According to Search Engine Land, Google alone processes at least 2 trillion searches per year, a massive increase from the roughly 365 billion searches Google processed in 2009. As more people are relying on the internet for more and more answers, marketers have a greater incentive to […]
Videos dominate many of today’s marketing campaigns, but the 15-second Facebook video that just made you chuckle took hours of work to prepare. How can you make your video campaign successful? During this lunch-and-learn hosted by Eastern Foundry, Focus Media Studios will cover the basics of video production, while Tim Young from Young Marketing Consulting will […]
Now that the 2016 Olympic games in Rio have come to a close, we know which brands had success with their marketing campaigns. As the chart below shows, Coca-Cola, Samsung, and Visa took the gold, silver and bronze for most brand mentions on social media, while total Olympic sponsor mentions throughout the duration of the 2016 Rio […]