As a modern-day Mark Twain might say, the reports of email marketing’s demise have been greatly exaggerated. Despite changes like the rise of social media and chat-based communication platforms, email marketing remains a foundation of any digital marketing strategy. According to Mailgen, 54% of marketers rate email as their most effective type of digital marketing and […]
One of the latest trends in search is the growing use of digital assistants powered by voice search. In 2014, Google conducted a Mobile Voice Study which revealed that 55% of teens and 42% of adults use voice search more than once a day. More recently, Gary Illyes, webmaster trends analyst for Google, noted that the number of voice […]
As noted in our previous post, “3 Ways to Effectively Advertise on Facebook Without Spending a Dime“, posting on social media at certain times can maximize visibility and extend your reach with every post. While we can generalize the best posting times for all audiences, industry-specific information is most useful as not all audiences interact with […]