Regardless of industry and size, almost every business can find value and see positive returns using Google AdWords. If you haven’t advertised using AdWords before, these eight reasons may convince you to start. You can increase your leads, customers, and revenue Although this may be obvious, if your campaigns are set up properly, Google […]
YMC does a lot of lead generation for our B2B clients, and if you know anything about a B2B sales environment you’ll know that one of the most common questions that the sales team will ask when they see a new lead is “yes but are they qualified”? In an environment where the sales team is […]
Does your organization conduct regular evaluations of its marketing strategy? The smartest marketing functions regularly assess their marketing performance, identify areas where they can improve, and revise or build campaigns to address these challenges. There’s no time like the beginning of a new year to set your marketing strategy resolutions, which help focus and streamline your activities to focus […]