Companies hire marketing consultants for many reasons: to support initiatives outside their existing team’s scope, to bring an expert perspective to a particular challenge, or to improve execution in daily operations. The job requirements can be quite broad, which is why so many marketing consultants spend so much time clarifying their scopes of work! But […]
LinkedIn’s marketing impact on business cannot be denied. In fact, one source estimates that up to 80% of B2B leads were generated through LinkedIn in 2019. With more than 30 million companies represented and 90 million senior-level users, its audience also has 2x the buying power of the average web audience. In other words, marketing through […]
According to the Small Business Administration, more than 620,000 new businesses open annually in the United States. Globally, 1.35 million startups open each year in the technology industry alone. In this highly competitive environment, only 10% of startups survive their first five years. Feeling pressure to create a successful business and appear as professional as possible, […]