According to the Small Business Administration, more than 620,000 new businesses open annually in the United States. Globally, 1.35 million startups open each year in the technology industry alone. In this highly competitive environment, only 10% of startups survive their first five years. Feeling pressure to create a successful business and appear as professional as possible, […]
Negativity is an attention magnet. These days, you could be forgiven for thinking that the world is falling apart. The worst of humanity seems to fill our newsfeeds on a daily basis, to the point where all that bad news appears to be seriously affecting people’s mental health. But in reality, the world is safer than […]
Although you might not be aware of it, your business is locked in a digital marketing arms race. And there are increasing signs that the ultimate victors will be those companies that can afford ever-increasing marketing investments. A few examples: The declining reach of organic social media efforts, as social media companies grow revenue by prioritizing […]