So what’s next? At this point in the coronavirus pandemic, you’ve no doubt adjusted to remote operations, updated your customers on your status, and you’ve probably even sent out a tip or two about social distancing. But in many ways the hard part is just beginning: seeking growth amidst a slowing economy. So what should […]
Companies hire marketing consultants for many reasons: to support initiatives outside their existing team’s scope, to bring an expert perspective to a particular challenge, or to improve execution in daily operations. The job requirements can be quite broad, which is why so many marketing consultants spend so much time clarifying their scopes of work! But […]
LinkedIn’s marketing impact on business cannot be denied. In fact, one source estimates that up to 80% of B2B leads were generated through LinkedIn in 2019. With more than 30 million companies represented and 90 million senior-level users, its audience also has 2x the buying power of the average web audience. In other words, marketing through […]