Marketing in the time of coronavirus is a unique experience, but one thing remains consistent: marketing to your existing leads and customers is a good way to generate new or repeat business without spending too much money. Early data also indicates that email engagement is rising during the pandemic, making email marketing an affordable, effective […]
A recent study by Forrester Research revealed that U.S. marketers wasted as much as $7.4 billion in one year on low-quality digital display ads. Overall, marketers estimate that they waste 20-30% of their advertising budgets. This waste represents a serious threat to an organization’s success, which is why it’s so important for companies (and their […]
So what’s next? At this point in the coronavirus pandemic, you’ve no doubt adjusted to remote operations, updated your customers on your status, and you’ve probably even sent out a tip or two about social distancing. But in many ways the hard part is just beginning: seeking growth amidst a slowing economy. So what should […]