One of the most common questions we get from our search engine optimization clients is “when will my SEO start working?” The answer, very often, is it depends. If you’ve got a strong web presence with optimized SEO architecture and good traffic volumes, the effect might be immediate. If you’re building a site from scratch, SEO is more like a snowball at the top of a mountain: you’ll need to keep nudging it down the hill until it gathers enough momentum on its own. Either way, the root of a strong search engine optimization campaign is regular content creation. And today we’d like to show you a few SEO tools you can use to make sure you’re putting out the most attractive content to your search audience so that your SEO efforts will start drawing traffic as soon as possible.
How fast does SEO work? 6 months is a good timeframe to see results.
At Young Marketing Consulting, we group SEO content into two categories:
- “Evergreen” content designed to draw regular search traffic for your target keywords over a longer period of time
- “Breaking news” content designed to help your site catch a rising, but temporary, wave of interest
The latter type of content is what you’ll want to focus on when trying a “fast-acting” SEO/content marketing campaign. Today, we’re going to look at three content marketing tools to help you build a breaking news-based SEO strategy.
How to Use Google Trends in Your SEO Strategy
The first tool in your fast-acting SEO toolkit is Google Trends. Originally released as Google Insights for Search in 2008, Google Trends’ current iteration is a fantastic SEO tool if you’re looking to capitalize on larger search trends. For example, let’s look at a graph of search interest in the terms “SEO” and “search engine optimization” over time:
What this graph tells us is that “SEO” has become familiar to a large audience over time, and that people quickly grew tired of typing “search engine optimization.” But historical research isn’t the main use for Google Trends. It’s a fantastic tool for helping you refine your content to capitalize on high search volume in the hopes that you can leverage the news cycle to catapult your SEO content to viral status.
As an example, let’s say you were a company looking to capitalize on the intense fascination with all things Donald J. Trump. Here’s a list of what’s most popular:
If you want your post to go viral, riding the amber waves of Trump’s hair is clearly the way to go.
How to Use Twitter Moments in Your SEO Strategy
The second tool for fast-acting SEO is Twitter Moments. Twitter Moments simplifies Twitter’s massive content stream by highlighting only trending topics within a broader category such as “News”. This dashboard allows you to peruse the day’s most popular topics and quickly craft content in response to a trending story. The more quickly you post and market content in response to a trending story, the more likely you’ll be to catch a wider audience while they’re still interested.
Twitter Moments allows you to follow topics so that you can keep continually informed of a conversation, and heavily features multimedia content such as videos, images, vines, and GIFs. You can also embed Moments content on your blog or site, which can help if your SEO strategy is to respond to topics as quickly as you can. You’ll always have the most relevant content available on your site, which will be helpful when pursuing a social media content marketing strategy.
How to Use Hootsuite Insights in Your SEO Strategy
Investing in a social media analytics tool such as Hootsuite Insights, formerly known as UberVU, can also help boost your SEO effort’s impact. Hootsuite Insights collects data from more than 100 million sources across 25+ social media channels, showing you what people are saying about a particular topic. More granular than Twitter or Google’s tools, Hootsuite can show where conversations are happening, who’s having them, and what the tone of the conversations is. This kind of data can be invaluable for the viral content creator seeking to drive SEO. Imagine a post based on the data below titled “Four Reasons Why Japanese Men Love Bread and Coffee So Much.” That’s the kind of juicy, fast-acting search engine optimization you can create with Hootsuite.
One of the most useful features in Hootsuite Insights is Conversation Maps, which shows the most commonly used phrases and words relating to a search and can help you optimize your SEO keywords when posting viral content.
For example, these results from a “Doritos” search tell us that people commonly associate Doritos with eating, Lady Gaga, and tacos. So, if you’re writing a blog post about Doritos, you’ll want to include those words in your post. Conversation Maps is a real-time trend identifier that serves as an excellent SEO tool when it comes to content creation.
So, if you’re looking to speed up your SEO, there you have it. Using these three essential SEO tools will help you identify what topics users are searching for, and what what they’re saying about these topics, in real time. With Google Trends, Twitter Moments, and Hootsuite Insights, you’ll always be posting exactly what the internet is looking to read, and you’re only a few posts away from a fast-acting SEO strategy. Good luck!