We’re Hiring – Senior Digital Marketing Associate

Young Marketing Consulting is looking for someone who eats, sleeps and breathes digital marketing to deliver results for our clients’ SEM/PPC, SEO, and social media campaigns. This position is ideal for a motivated, detail-oriented individual who enjoys a fast pace, significant autonomy, and the opportunity to contribute to client strategy and internal process at a growing entrepreneurial firm.

Duties, Responsibilities and Requirements

The Senior Digital Marketing Associate’s primary duties will fall into the following areas:

  • SEM/PPC Advertising
    • Develop, test and manage SEM/PPC campaigns to achieve client conversion goals
    • Manage keyword, bid, and audience strategies
    • Write ad copy and provide guidance for visuals
    • Set up and monitor campaign conversion tracking
    • Report on campaign performance to clients, making any campaign adjustments required
    • Build and revise campaign strategy for new and existing clients
  • Social Media
    • Create and maintain content calendars to support client campaigns
    • Identify target influencers and conduct influencer outreach
    • Draft and post social media content across client platforms (Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, etc.)
    • Review social media analytics to improve post engagement and follower growth
    • Monitor and respond to conversations and engagement opportunities among client customers and target influencers
  • Search Engine Optimization
    • Analyze keyword performance and search positioning using tools such as Google Analytics and Search Console
    • Evaluate web traffic trends and inbound conversion rates
    • Assess site architecture and provide recommendations to improve search positioning
    • Provide recommendations for site design/architecture improvements
    • Develop and execute content and link-building campaigns to improve search position
  • Content Marketing and Writing
    • Develop content to assist with inbound lead generation, social media, and SEO strategies (social posts, blogs, white papers, etc.)
    • Create, review and revise copy for client web and landing pages
    • Write copy and provide creative direction for print brochure and collateral copy
    • Provide other copywriting and editing support as required
  • Campaign Performance Measurement
    • Set up campaign goal, event and conversion tracking using Google Analytics, AdWords, and other tools
    • Evaluate campaign performance across involved platforms
    • Provide regular effectiveness reports to clients and internal team members

In addition, the Marketing Associate will be responsible for the following:

  • Ensuring all assigned client deadlines are met
  • Proactively monitoring initiative progress against client goals
  • Researching best practices and new developments in the Associate’s assigned areas of responsibility
  • Participating in client meetings and phone calls, taking notes and keeping track of to-dos for execution
  • Proposing and implementing improvements to client campaigns and YMC processes where needed
  • Maintaining and updating YMC’s client project tracking portal, ensuring that all billable time is tracked and reported appropriately
  • Assisting with YMC’s internal corporate sales and marketing activities where required

Requirements

  • 2-3 years of experience in marketing, communications, or a similar field at a marketing agency or internal marketing department
  • Experience with Google Analytics, AdWords and Search Console (Google AdWords/Analytics Certification is preferable)
  • Experience creating and executing Social Media campaigns (Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, etc.)
  • Bachelor’s degree in marketing, business, liberal arts or related field
  • Strong written communication and grammar skills
  • Strong interpersonal skills
  • A dedication to customer service
  • The ability to maintain a high level of organization and deliver on deadlines in a fast-paced environment
  • A proactive, self-motivated mindset
  • A focus on deadlines and project execution
  • Comfort with data analysis and list management (e.g. segmenting audiences in a CRM system or identifying duplicate records in Excel)
  • The ability to use data and analytics to inform your creativity (e.g. writing copy based on keyword search volume)

Preferred Skills

Familiarity with the areas below will be considered a plus but not required. The selected candidate will receive training in these areas where necessary.

  • Email software (MailChimp, Constant Contact, etc.)
  • Content Management Systems (WordPress, Drupal, etc.)
  • CRM and Marketing Automation Suites (e.g. HubSpot, ActOn, Pardot, Salesforce, Zoho, etc.)

Term and Compensation

This position is a full-time, salaried position. Compensation will be commensurate with the selected candidate’s experience.

To Apply

Please submit your resume along with a cover letter describing the reasons for your interest in the position on our job application page.

 

Young Marketing Consulting is an analytics-driven strategic marketing consultancy and full-service marketing agency that delivers sustainable solutions to marketing challenges. With more than 40 years of experience, the YMC team has driven marketing strategy, planning and campaign execution for everyone from Fortune 500 companies to the scrappiest startups. Founded in 2013, we’re based in Arlington, Virginia. Learn more at youngmarketingconsulting.com.

  

Young Marketing Consulting provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Young Marketing Consulting complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Welcome to Our New Website

Hello everyone and welcome to Young Marketing Consulting’s new website! Over the past few years, we’ve grown as a firm and done a lot of great marketing work. This new site does a much better job of reflecting our vision, with the added bonus of highlighting some of our web design work as well!

So why not take a spin through our design portfolio, our marketing services, or some of our marketing case studies.

We hope you like what you see. If you’d like to get in touch, contact us today.

Our best,

– The YMC Team

Video Marketing for Your Business

video-camera

Videos dominate many of today’s marketing campaigns, but the 15-second Facebook video that just made you chuckle took hours of work to prepare.

How can you make your video campaign successful?

During this lunch-and-learn hosted by Eastern Foundry, Focus Media Studios will cover the basics of video production, while Tim Young from Young Marketing Consulting will be on hand to chat about the SEO work that goes into producing a hit video.

This thrilling duo is ready to talk to you about video production, and you will all walk away with fresh ideas even if video proposals aren’t currently on your radar.

Wednesday, September 14, 2016
10:30am – 12:00pm
Eastern Foundry
2011 Crystal Drive, Suite 400
Arlington, VA 22202
Lunch included.

Learn more about this FREE workshop here!

Need to Build and Execute Your Marketing Plan?

Build and Execute Your Marketing PlanSmall business? Struggling with marketing?

Join us for a Marketing Strategy Boot Camp on August 25.

Small business owners wear so many hats that marketing often falls to the bottom of their to-do list.

In this Small Business Boot Camp presented by WACIF and Capital One, Tim Young from Young Marketing Consulting will cover the fundamentals of marketing strategy in order to help save you time and grow your business.

Thursday, August 25, 2016
12:00pm-4:00pm
Flex Office Space
1415 H Street NE
Washington, DC 20002

Learn more about this FREE workshop here!

Upcoming Marketing Strategy Speaking Engagements

Looking to learn more about marketing strategy? You can hear from Young Marketing Consulting at these upcoming events:

 

How to Market a Startup Business (in partnership with the Libre Institute)

October 24th, 2015 | Registration by RSVP to Sandra Benitez, 757.694.5745 or sbenitez@belibre.org

During this panel discussion, we’ll be covering how to market your business effectively when faced with limited time and resources. We’ll be discussing the basics of marketing planning and lead generation, as well as taking questions from the audience.

Marketing SWOT Analysis (at the Signature CEO Conference)

November 16th and 17th, 2015 | Register 

We’ll be presenting on how to perform and leverage a marketing SWOT analysis at this conference, which is geared toward event companies and professionals. Attendees will learn how to perform an in-depth business evaluation that will give them a clear understanding of how to leverage their business’s strengths and opportunities while responding to your weaknesses and threats.

 

How to Market Your Business When You Don’t Have Time for Marketing (in partnership with the Arlington Chamber of Commerce)

February 24th, 2016 | Registration information coming soon

Time is the most precious resource any of our businesses have, and the last thing we want to do is waste it on failed marketing efforts. During this session, we’ll cover how to set up a marketing campaign that virtually runs itself by focusing on tactics such as easily replicable lead generation activities, marketing automation, and search engine optimization.

————–Previous Events—————-

Marketing Strategy Bootcamp (in partnership with Capital One and the Washington Area Community Investment Fund)

September 29th, 12 noon to 4 pm | Registration closed

Small business owners understand the importance of branding and marketing for their business, but it still often remains at the bottom of their to-do list. In our final Small Business Boot Camp presented by Capital One we’ll cover tried and true marketing tactics and customer engagement to grow your business sales. You will learn how to develop and implement your marketing plan in a way that maximizes your time and success.