Search

Search behavior is undergoing a quiet revolution. Marketers have spent the last decade optimizing for top-of-page rankings, boosting click-through rates, and driving traffic from Google. But now, a significant portion of searches result in no click at all. According [...]

We’ve all heard the phrase, “Content is king.” But with AI rapidly changing the search landscape and influencers popping up everywhere, keeping up with the demand for fresh, relevant content can feel overwhelming. On top of that, Google’s algorithm [...]

Let’s try an experiment: take out your phone and open your email app. Count the number of words that show for each email’s subject and first line. Now visit Google, perform a search, and count the words that appear [...]

Search engine marketing (SEM) dominates today’s marketing landscape, and with good reason. According to Search Engine Land, Google alone processes at least 2 trillion searches per year, a massive increase from the roughly 365 billion searches Google processed in 2009. As more people [...]

Search is the top traffic driver to content sites Most people understand the importance of having a search engine optimization strategy. But why isn’t your strategy working? SEO is complex and ever-changing, so it could be failing for many reasons. If you aren’t [...]