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Marketing strategy’s fundamental goal is to drive growth. The challenge has always been figuring out exactly how to do so. Tactical changes like ad spend increases or audience targeting refinements can spur incremental growth, while product development investments can [...]

A brand is an attempt to make the intangible real. A brand is a simple concept with an almost infinite number of potential executions. And that’s why developing a brand strategy can become so difficult. Let’s take a look at [...]