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According to a 2016 report by Disruptive Advertising, the average Google Ads account is wasting 75.8% of its budget. That’s a huge amount of money, especially for businesses that are struggling to stay afloat through the enormous economic challenges of [...]

Although you might not be aware of it, your business is locked in a digital marketing arms race. And there are increasing signs that the ultimate victors will be those companies that can afford ever-increasing marketing investments. A few examples: [...]

Last week we discussed social media marketing strategies to help your business promote itself on Facebook without spending money on things like boosting your posts. In this week’s post, we’ll identify similar tips for free social media marketing on Twitter. These simple “hacks” can help [...]