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Intel recently informed its employees that it plans on laying off the majority of its marketing department and outsourcing that function to Accenture. One of the reasons it gave was that "it believes Accenture, using artificial intelligence, will do [...]

We often think of creativity as bold reinvention — a flashy rebrand, a splashy new website, a logo reveal that turns heads. And while those moments matter, they’re not what sustain a brand. What builds a brand over time [...]

When we talk about “brand,” the conversation often starts with visuals: logos, colors, fonts. But those are just the packaging. The real brand, the one that earns loyalty and drives decision-making, lives deeper. It’s the values a company stands for [...]

Introduction Artificial intelligence has sparked a mix of excitement and anxiety across creative industries. While some fear it signals the end of human ingenuity, I see something different. Used thoughtfully, AI is not a replacement for creativity, but a [...]

This blog was inspired by a LinkedIn post from Bill Kenney of Focus Lab. He is a phenomenal resource to anyone looking to level up their brand game. When it comes to building a cohesive and effective brand strategy, [...]

Your brand is more than just a logo or a tagline—it’s the essence of how your business operates and stands apart from competitors. A strong brand builds trust, recognition, and loyalty, but as markets evolve, so must your branding. [...]

According to the Small Business Administration, more than 620,000 new businesses open annually in the United States. Globally, 1.35 million startups open each year in the technology industry alone. In this highly competitive environment, only 10% of startups survive their first five years. [...]

A brand is an attempt to make the intangible real. A brand is a simple concept with an almost infinite number of potential executions. And that’s why developing a brand strategy can become so difficult. Let’s take a look at [...]

Branding matters. Your brand defines how you conduct business and differentiate yourself from competitors. Once a company has solidified these areas and established brand awareness in its market, its focus will often turn (as it should) to consistent application [...]

“Your brand is your promise” Branding is likely the oldest form of marketing in the world. The practice of using a mark to indicate ownership or craftsmanship has been in use for thousands of years, with the word itself coming from the [...]