Brand Identity and Collateral Refresh and Redesign
YMC’s client Randolph Law targets companies that do business with the Federal Government, and was seeking to stand out in an industry crowded with visually similar competitors. We chose a unique visual color palette to accomplish that task, using imagery that conveyed trust and stability. We then standardized the company’s branding across all their communications, revised their website, then produced numerous campaign materials and collateral templates for them, including trade show collateral, ad creative and landing pages, proposal resources and more.
In addition to our branding efforts, our marketing activities returned an ROI of $6.86 for every $1 spent on marketing.