Address: newgenerationresearch.com
Services Delivered:
- Marketing Effectiveness Evaluation
- Marketing Strategy Development
- SEO Analysis
- Digital Advertising
- Email Marketing
- Web Design and Development
Marketing Strategy Development and Campaign Execution
Growing Subscription Revenue
New Generation Research hired YMC to grow the revenue of its subscription-based publications, including BankruptcyData and the Turnaround Letter. After examining the company’s previous marketing performance, we adopted a multi-channel lead capture and nurturing strategy that combined email, PPC advertising, social media, public relations, and search engine optimization (SEO). Our efforts to improve traffic flow and drive more on-site conversions have helped increase monthly website revenues of NGR’s flagship publication, The Turnaround Letter, by 71%.