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Search Engine Journal recently published an interesting analysis of user search behavior when provided with AI overviews in their results. The statistic that caught my eye was that clicks from search dropped anywhere from 50-66% when AI previews appear [...]

Search behavior is undergoing a quiet revolution. Marketers have spent the last decade optimizing for top-of-page rankings, boosting click-through rates, and driving traffic from Google. But now, a significant portion of searches result in no click at all. According [...]

We often think of creativity as bold reinvention — a flashy rebrand, a splashy new website, a logo reveal that turns heads. And while those moments matter, they’re not what sustain a brand. What builds a brand over time [...]

When we talk about “brand,” the conversation often starts with visuals: logos, colors, fonts. But those are just the packaging. The real brand, the one that earns loyalty and drives decision-making, lives deeper. It’s the values a company stands for [...]

Ready to Clarify Your Brand? Whether you're launching something new, refreshing your identity, or realigning your message with your mission, a strong brand foundation is key. Fill out the form below to request a free consultation with our team. [...]

About Echo Comms Echo Communications Advisors, formerly known as Moyer Strategies, is a strategic communications firm based in Washington, DC. Founded in 2020 by Capitol Hill leadership veteran Chris Moyer, Echo works at the intersection of policy and [...]

About Enmark Enmark Systems is a leading provider of enterprise resource planning (ERP) software tailored for the metal service center industry. Their flagship product, Eniteo, streamlines and enhances business operations by integrating inventory management, sales, purchasing, production, and [...]

Introduction Artificial intelligence has sparked a mix of excitement and anxiety across creative industries. While some fear it signals the end of human ingenuity, I see something different. Used thoughtfully, AI is not a replacement for creativity, but a [...]

In a world dominated by sleek no-code builders and user-friendly platforms like WordPress and Webflow, it's easy to overlook Drupal. It doesn’t market itself with flashy templates or drag-and-drop simplicity. It’s complex. It requires expertise. And yet, for organizations [...]

With economists warning of a potential recession in 2025, businesses are once again bracing for tighter budgets and shifting priorities. For marketing teams, that often means facing pressure to cut spend just when maintaining visibility and customer engagement is [...]

This blog was inspired by a LinkedIn post from Bill Kenney of Focus Lab. He is a phenomenal resource to anyone looking to level up their brand game. When it comes to building a cohesive and effective brand strategy, [...]

Introduction The marketing landscape is evolving at an unprecedented pace, shaped by groundbreaking technological advancements and shifting consumer expectations. From the transformative influence of AI to the increasing importance of privacy-centric strategies, marketers face both significant challenges and exciting [...]