Transform Sustainable Solutions into Competitive Advantage
Our marketing strategy experience has shown that clients marketing sustainable offerings face steeper challenges than other businesses: higher costs combined with a price-conscious customer base. The solution we found wasn’t to beat anyone over the head with the virtues of sustainability, or try to convince them that the bottom line didn’t matter. We realized we had to go bigger.
The revelation we had, and what drives us today, was that sustainable solutions require a re-invention of tired categories, a revisioning of what a market can be to shape sustainable solutions into unique revenue generators that provide competitive advantage. It’s not easy. It takes courage. But when it works, it changes the world. And we’re here to help.
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How is Young Marketing Consulting Supporting Green Businesses?
We currently serve as marketing mentors and green marketing consultants to the sustainability startups at green business incubator Bethesda Green.
As part of our support for sustainable product development, we conduct annual research on sustainable business opportunities with the students at Virginia Tech’s Center for Leadership in Global Sustainability.