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Social media was made to be monitored. Social media is, at its heart, an ongoing conversation with your customers. And to help them better understand their audience’s behavior, savvy marketers have turned to social media analytics. Ultimately, social media analytics are your guide [...]

The ultimate measure of email marketing is did it drive the results you wanted. When discussing email marketing metrics, the conversation often stops and starts at open and click-through rate benchmarks. Although important measures, these email metrics are not 100% reliable [...]

One of the most common questions we get from our search engine optimization clients is “when will my SEO start working?” The answer, very often, is it depends. If you’ve got a strong web presence with optimized SEO architecture and good [...]