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In putting together lead conversion research for one of our clients recently, we ran into some interesting performance data. According to Salesforce, only 13% of captured leads ever progress to become a sales opportunity. With lead nurturing being a fairly common practice, [...]

Welcome to the third and final post in our series on maximizing the time you spend on marketing. Here’s what we’ve covered so far: How to Decide How Much Time to Spend on Marketing Four Steps to Build A Time-Saving Marketing [...]