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Cracker Barrel unveiled a modern new logo - and its stock immediately crashed. Learn when simplification is smart strategy and when it flattens a brand into forgettable.

Not all agencies are built for the long haul. Use this checklist to spot the difference between a true partner and a churn-and-burn vendor.

Research and case studies on AI and branding that show how to make brand decisions and build trust while incorporating AI.

Discover why taking the time to carefully define your brand’s values and purpose is essential for lasting impact.

As AI reshapes marketing and search evolves beyond Google, staying competitive in 2025 requires agility and innovation. Businesses with advanced AI models gain an edge, while others face challenges in maintaining reach. Fragmented audiences and privacy-centric shifts further complicate strategies, making it essential to explore niche platforms, prioritize first-party data, and embrace emerging technologies.

Discover the essential roles of a marketing consultant—from strategy development to campaign execution—in optimizing business growth and customer engagement.

Learn all about the ongoing conflict between WordPress, the internet’s largest open-source CMS, and one of its leading hosting providers.

Embrace eco-friendly practices and resonate with consumers. Learn six impactful green marketing strategies to thrive sustainably.