Branding & Design

Cracker Barrel unveiled a modern new logo - and its stock immediately crashed. Learn when simplification is smart strategy and when it flattens a brand into forgettable.

Not all agencies are built for the long haul. Use this checklist to spot the difference between a true partner and a churn-and-burn vendor.

Design subscriptions deliver volume, not vision. Learn why real brand impact requires more than just production—it takes creative direction.

Great design isn’t a one-time project — it’s an ongoing investment. Find out how consistent branding can elevate your business long-term.

Discover why taking the time to carefully define your brand’s values and purpose is essential for lasting impact.

Recognize when it's time to rebrand: evolving market trends, shifting audience perceptions, and strategic repositioning for renewed brand relevance