Address: stayarlington.com
Services Delivered:
- PPC Campaign Planning
- Google AdWords
- Digital Advertising
- ROI Evaluation
PPC Audience Targeting
Capturing a Defined Segment
The ACCVS was seeking to attract more LGBT travelers to Arlington’s hotels in advance of Washington DC’s Pride Week festival. Young Marketing Consulting executed a content marketing and online pay-per-click ad campaign that generated:
- Hundreds of new hospitality leads for the county and its partners in a matter of weeks
- A 350% increase in clicks compared to previous campaigns
- A 28% increase in the county’s overall website traffic