Services Delivered:

  • PPC Campaign Planning
  • Google AdWords
  • Digital Advertising
  • ROI Evaluation

PPC Audience Targeting

Capturing a Defined Segment

The ACCVS was seeking to attract more LGBT travelers to Arlington’s hotels in advance of Washington DC’s Pride Week festival. Young Marketing Consulting executed a content marketing and online pay-per-click ad campaign that generated:

  • Hundreds of new hospitality leads for the county and its partners in a matter of weeks
  • A 350% increase in clicks compared to previous campaigns
  • A 28% increase in the county’s overall website traffic