Marketing ROI Measurement - Cerberus Case Study

How we’re helping Cerberus build a complete picture of its marketing effectiveness.

When Cerberus first approached Young Marketing Consulting to help evaluate the impact of its digital marketing spend, the organization was experiencing significant growth but needed to understand exactly where it could best allocate spend. We built a lead tracking system that tagged all CRM-captured leads by campaign and tracked them through to sale in order to identify which campaigns were driving returns. This system has also clarified the typical time to close by source, purchase intent by number of site visits, and ad-specific ROI.