B2B Customer and Market Research
Our work with Warren Communications News began with market surveys designed to uncover growth barriers and opportunities for the company’s regulatory publications, as well as satisfaction levels of its existing customers.
The outcome of these efforts informed the organization’s corporate growth strategy by identifying adjacent markets and a number of new channels for lead generation.
B2B Lead Generation and Nurturing
To test new lead sources at scale, we have deployed an automated CRM-based lead qualification email system that is currently qualifying hundreds of leads each month for sales follow-up.
To date, these efforts have resulted in revenue growth of 20% and more than 200% increase in new leads captured.