About LPC Consulting Associates
LPC Consulting Associates (LPC) is a nationally recognized evaluation, research, and consulting firm working at the intersection of data, equity, and social impact. The organization partners with public agencies, foundations, and nonprofit organizations to design and implement culturally responsive evaluations that inform policy, strengthen programs, and support evidence-based decision-making.
LPC’s work is defined by rigor and care. Their approach blends technical expertise with a deep respect for community context, ensuring that data are not only accurate, but meaningful and usable by the people closest to the work.
The Challenge
LPC had grown and evolved significantly over time, but their brand and website no longer reflected that reality.
While the firm was known and trusted by long-standing partners, its digital presence struggled to tell a clear story to new audiences. The language felt fragmented, the structure made it difficult to understand how services fit together, and the overall experience did not convey the confidence or thoughtfulness that defines LPC’s work in practice.
More than a visual issue, this created friction at an important moment in LPC’s growth. As the organization continued to engage new partners and expand its reach, it needed a brand and website that could clearly articulate its philosophy, values, and approach without oversimplifying the complexity of evaluation work.
The Solution
Young Marketing Consulting partnered with LPC on a brand-led engagement designed to bring clarity, cohesion, and confidence to how the organization shows up digitally.
The work began by revisiting LPC’s brand foundation. Together, we clarified how LPC talks about evaluation, equity, and impact, and how those ideas should consistently show up across messaging, structure, and design. The goal was not to reinvent LPC’s identity, but to sharpen it, creating language and visuals that felt more aligned with the organization’s maturity and leadership in the field.
With a clearer brand direction in place, YMC led the redesign and development of LPC’s website. The site was reorganized to better support discovery and self-selection, allowing visitors to quickly understand LPC’s services and where they fit. Content was rewritten to translate complex evaluation concepts into accessible, human language, while still maintaining the rigor LPC is known for.
Design and development decisions were guided by accessibility, flexibility, and longevity, resulting in a custom WordPress site that supports both immediate needs and future growth.
“This project mattered deeply to us because our online presence needed to better reflect the rigor and care behind our work. YMC created a new brand and website which captured our philosophy, credibility, and commitment to impact, and gave us a clearer, more confident way to engage with partners, clients, and prospects.”
Michele Darling
CEO & Research Director, LPC Associates
The Outcome
The rebrand and website launch resulted in a more cohesive and confident digital presence that better reflects who LPC is today.
The new site tells a clearer story about LPC’s philosophy and approach, making it easier for prospective partners to understand how LPC works and what makes them different. Services are presented in a way that feels structured and intentional, helping visitors engage more thoughtfully and arrive at conversations better informed.
Just as importantly, the new brand and website provide a flexible foundation for future content, research, and thought leadership. With a digital presence that matches the quality of their work, LPC is now better positioned to support partners seeking evaluation that moves beyond compliance and toward insight-driven change