About Enmark
Enmark Systems is a leading provider of enterprise resource planning (ERP) software tailored for the metal service center industry. Their flagship product, Eniteo, streamlines and enhances business operations by integrating inventory management, sales, purchasing, production, and accounting into a single platform. With decades of industry expertise, Enmark Systems helps metal service centers enhance efficiency and drive growth through cutting-edge technology solutions.
The Challenge
Enmark Systems’ previous website was outdated in design and lacked the depth of content necessary to effectively communicate the value of its ERP solutions. The site did not provide enough clarity on how Enmark’s software could address the specific challenges faced by metal service centers. Additionally, the website was not optimized for lead generation, offering limited opportunities for potential customers to request a demo or get in touch with the sales team.
The Solution
Young Marketing Consulting designed and developed a modern, conversion-optimized WordPress website that aligns with Enmark Systems’ brand and business goals. The new site features a refreshed, contemporary design that brings the brand into the 21st century, reinforcing credibility and trust. Integrated with HubSpot, the website enables seamless lead capture and customer relationship management. A robust resources section was also developed, offering both gated and ungated content to educate potential customers and nurture leads through the sales funnel.
“Young Marketing Consulting delivered exactly as promised on our website project. They were quick to respond to questions, willing to pivot when necessary, and always kept us up to date on that status of the project. We are extremely happy with the advice they gave us throughout the project – and very pleased with the finished site!”
Wendy Levine
VP of Marketing, Enmark
The Outcome
All Enmark’s resources, including videos and eBooks, are now organized and much more accessible than on our old site. The flexibility they now have in tracking multiple forms on the site is allowing them to capture more information than before and share it with various stakeholders within the organization.