Echo Communications

Echo Communications Advisors, formerly known as Moyer Strategies, is a strategic communications firm based in Washington, DC. Founded in 2020 by Capitol Hill leadership veteran Chris Moyer, Echo works at the intersection of policy and communications to help clients—particularly those in the climate and renewable energy sectors—achieve key policy, regulatory, and funding objectives.

The firm partners with a wide range of clients, including climate-focused businesses, clean tech startups, advocacy groups, and pro-climate elected officials. Whether advancing a mission, shaping public opinion, or supporting campaigns, Echo brings deep experience and insight to high-stakes strategic communications challenges.

Echo Communications Advisors approached Young Marketing Consulting with a clear understanding that their existing brand no longer aligned with their vision for the future. While the founder’s name had served the company well at launch, it was quickly becoming a limiting factor. As the firm grew and its impact within the climate and renewable energy policy space expanded, it became clear that the brand needed to reflect the broader work and values of the team—not just the individual who founded it.

Rather than risk entrenching the founder’s name deeper into the company’s identity, Echo made the strategic decision to pivot early. They engaged YMC to help solidify a lasting brand presence under a new name. With just two months to complete the project from start to finish, the timeline was unusually fast for a full branding engagement. Fortunately, founder Chris Moyer brought a decisive mindset, a clearly articulated vision, and a pre-selected name—setting the stage for a highly focused and collaborative effort.

To bring the new brand vision to life, Young Marketing Consulting delivered a comprehensive package that included a custom brand identity, a fully designed and developed WordPress website, and ongoing technical support throughout the rebranding process. From start to finish, the focus was on speed, clarity, and execution.

While the process was abbreviated due to Echo arriving with a pre-selected name and a strong sense of their future direction, YMC began by presenting a wide range of brand concepts—about ten in total—to home in on a visual identity that aligned with founder Chris Moyer’s vision. Once a direction was selected, the team finalized a custom logo and brand mark, designed a responsive and modern WordPress website, and provided a brand guide to ensure consistency going forward. The accelerated timeline demanded precision and discipline, but thanks to close collaboration and Chris’s decisiveness, the project stayed on track. YMC’s deep experience in rapid website development and the design leadership of Drew, a veteran with over a decade of experience, proved essential in meeting the hard launch deadline.

The result was a clean, confident brand identity that has already begun to make waves. Echo Communications Advisors launched with a modern, professional visual identity and a fully custom WordPress site that represents a significant upgrade from their previous Wix platform. The new brand has received enthusiastic feedback from industry peers and colleagues—validating the early decision to invest in a name and identity that reflects the firm’s long-term vision.

Initial launch metrics showed a notable uptick in site traffic, aided by the Echo team’s strong email outreach, and engagement continues to grow—particularly around the team and news content. While it’s still early, the brand rollout has positioned Echo for lasting success, setting them apart in a crowded policy and communications space. Though the engagement was designed as a one-time project, the relationship remains strong, and the YMC team is cheering Echo on as they continue to grow.