About Opus1
Opus1 provides all-in-one management software for music and performing arts schools, helping studio owners run every part of their business—from scheduling and billing to customer communication and teacher management—in a single platform. Built by a school owner for school owners, Opus1 stands apart by combining deep industry insight with intuitive tools that simplify operations without sacrificing control. The platform is growing quickly, with more than 40% year-over-year growth as word spreads across the music education community.
The Challenge
Despite strong momentum and a highly capable platform, Opus1’s brand presence didn’t reflect the quality of its product. The existing identity lacked personality, memorability, and polish, and the website wasn’t doing its part to convert traffic into leads. A previous redesign effort had been abandoned, and as the company picked up steam, there was growing urgency to match the public-facing brand with the internal velocity of the business.
Under new marketing leadership, the company saw an opportunity to turn things around. With a rapidly improving product and growing user base, the time was right to create a brand and website that inspired confidence, encouraged conversion, and clearly communicated the value of the platform.
The Solution
Young Marketing Consulting led a brand-forward engagement, beginning with the development of a new brand identity that captured the clarity, confidence, and energy Opus1 brings to the schools it serves. From there, we designed and built a fully custom WordPress website with a clear emphasis on usability, conversion, and message clarity.
The new site features a modern, flexible design system, SEO-optimized content, and full accessibility compliance. Behind the scenes, a streamlined architecture makes it easy for the Opus1 team to update pages and publish new resources without disrupting the user experience. The project moved quickly thanks to a shared commitment to speed and quality, with close collaboration between our team and the Opus1 CMO from start to finish.
“I was clear that this was a make-it or break-it project. You told me that you wouldn’t let me down. And holy sh*t did you guys deliver! The new brand and site are massive hits, our team is energized, and our clients are already responding super positively.”
Stephen Brown
VP of Marketing, Opus1
The Outcome
The launch of Opus1’s new brand and website has been met with enthusiasm from every corner of the organization. Customers have responded positively to the refreshed digital experience, staff feel energized by a clearer and more cohesive brand identity, and the company’s investors have recognized the professionalism and momentum that the transformation represents. Early performance metrics from the website confirm what the response has suggested: the project has provided Opus1 with a powerful platform for growth.
More importantly, the rebrand has become a springboard for the organization’s future. With a strong brand foundation and a website built for conversion, Opus1 is better equipped to pursue ambitious goals in the months and years ahead. We are proud to have helped set the stage for this next chapter and look forward to continuing our partnership with Opus1 as they build on this momentum.