Welcome to the third and final post in our series on maximizing the time you spend on marketing. Here’s what we’ve covered so far: How to Decide How Much Time to Spend on Marketing Four Steps to Build A Time-Saving Marketing Strategy Now, it’s time to get tactical. Your goal during this stage is to structure your marketing channels so that […]
What’s the most valuable asset in your business? I recently posed this question to a room full of business owners, and received the usual answers: people, process, intellectual property, and more. And while these suggestions weren’t necessarily wrong, I was surprised at how long it took until a member of the group volunteered what I […]
As marketing consultants, one of the most common questions we receive is “how much time should I spend on marketing?” To help our clients answer that question, we need to do a little marketing math. And our formula for determining how much time you should spend on marketing centers around the old axiom that time […]