The ultimate measure of email marketing is did it drive the results you wanted. When discussing email marketing metrics, the conversation often stops and starts at open and click-through rate benchmarks. Although important measures, these email metrics are not 100% reliable for reasons that we’ll discuss in a moment. But they also belie a bigger point about email marketing: […]
One of the most common questions we get from our search engine optimization clients is “when will my SEO start working?” The answer, very often, is it depends. If you’ve got a strong web presence with optimized SEO architecture and good traffic volumes, the effect might be immediate. If you’re building a site from scratch, SEO is more […]
From Periscope to Facebook Live to Youtube, video marketing has taken the digital marketing world by storm. By 2019, Cisco predicts that 80% of all consumer internet traffic will be video, and US adults already spend 5.5 hours with online video content every day. With traditional television viewing in steep decline among most demographics, many marketers are tempted to say that […]