Small business? Struggling with marketing? Join us for a Marketing Strategy Boot Camp on August 25. Small business owners wear so many hats that marketing often falls to the bottom of their to-do list. In this Small Business Boot Camp presented by WACIF and Capital One, Tim Young from Young Marketing Consulting will cover the […]
Most social media marketing is the online equivalent of a billboard – something that people scroll past on the way to the content that they actually came to the site to see. But then again, there are exceptions. Remember the ALS Association’s Ice Bucket Challenge that flooded your Facebook feed a few years ago? With $115 million […]
A brand is an attempt to make the intangible real. A brand is a simple concept with an almost infinite number of potential executions. And that’s why developing a brand strategy can become so difficult. Let’s take a look at an example. Recently, we sat down with a firm that needed help with their brand architecture and […]