Frustrated with privacy breaches and ever-more-intrusive digital advertising, consumers are taking control over their ad experience like never before, changing their privacy settings, using ad blockers, and welcoming changes like iPhone’s iOS 14 rollout that will require apps to get permission before tracking users’ searches and other data. What does this shift in both mindset […]
If you’ve ever run a digital marketing campaign, chances are you used Google Ads or Facebook to promote your business. Collectively, Google Ads and Facebook made up 60% of the U.S. digital ads market in 2019 and in spite of reports of advertisers abandoning Facebook both platforms will likely maintain their continued dominance for the […]
Consumer demand for sustainable solutions is undeniable. NYU’s Stern Center for Sustainable Business studied consumer habit changes between 2013 and 2018, only to find that 50% of growth in the sales of consumer packaged goods came from sustainable products. In addition, products that marketed their sustainability on the package delivered nearly $114 billion in sales, […]
According to a 2016 report by Disruptive Advertising, the average Google Ads account is wasting 75.8% of its budget. That’s a huge amount of money, especially for businesses that are struggling to stay afloat through the enormous economic challenges of the past year. We’ve talked before about how important it is to keep advertising during […]
Last month, we wrote about the 5 Dos and Don’ts for Lead Generation in 2021. Today, we want to take a deeper dive into your sales funnel to explore detailed tactics that will help you master your funnel in the new year. We’ll be reviewing the four main steps that turn strangers into leads and […]
Believe it or not, we’re starting to plan for 2021 already, and 61% of marketers say lead generation is a top concern for the year ahead. Clients wonder how to get more inbound leads, how to make sure those leads are high quality, and how much they should pay for good inbound leads. The following […]
Non-profit organizations face many challenges, especially in times of financial uncertainty. Competition for donors is fierce, and small organizations struggle to amplify their reach. Marketing can help, if non-profits implement the right strategies and stay focused on their objectives, but 20% of non-profits don’t even have a marketing budget and many others aren’t following a […]
Marketing in the time of coronavirus is a unique experience, but one thing remains consistent: marketing to your existing leads and customers is a good way to generate new or repeat business without spending too much money. Early data also indicates that email engagement is rising during the pandemic, making email marketing an affordable, effective […]
A recent study by Forrester Research revealed that U.S. marketers wasted as much as $7.4 billion in one year on low-quality digital display ads. Overall, marketers estimate that they waste 20-30% of their advertising budgets. This waste represents a serious threat to an organization’s success, which is why it’s so important for companies (and their […]
LinkedIn’s marketing impact on business cannot be denied. In fact, one source estimates that up to 80% of B2B leads were generated through LinkedIn in 2019. With more than 30 million companies represented and 90 million senior-level users, its audience also has 2x the buying power of the average web audience. In other words, marketing through […]