Entries by Jess Hall

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The Digital Advertising Duopoly & You

If you’ve ever run a digital marketing campaign, chances are you used Google Ads or Facebook to promote your business. Collectively, Google Ads and Facebook made up 60% of the U.S. digital ads market in 2019 and in spite of reports of advertisers abandoning Facebook both platforms will likely maintain their continued dominance for the […]

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Why Associations are Key to Advancing Industry Sustainability

Consumer demand for sustainable solutions is undeniable. NYU’s Stern Center for Sustainable Business studied consumer habit changes between 2013 and 2018, only to find that 50% of growth in the sales of consumer packaged goods came from sustainable products. In addition, products that marketed their sustainability on the package delivered nearly $114 billion in sales, […]

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5 Tips to Save Money on Google Ads in 2021

According to a 2016 report by Disruptive Advertising, the average Google Ads account is wasting 75.8% of its budget. That’s a huge amount of money, especially for businesses that are struggling to stay afloat through the enormous economic challenges of the past year. We’ve talked before about how important it is to keep advertising during […]

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5 Dos and Don’ts for Inbound Lead Generation in 2021

Believe it or not, we’re starting to plan for 2021 already, and 61% of marketers say lead generation is a top concern for the year ahead. Clients wonder how to get more inbound leads, how to make sure those leads are high quality, and how much they should pay for good inbound leads. The following […]

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5 Things Every Non-Profit Marketer Must Do

Non-profit organizations face many challenges, especially in times of financial uncertainty. Competition for donors is fierce, and small organizations struggle to amplify their reach. Marketing can help, if non-profits implement the right strategies and stay focused on their objectives, but 20% of non-profits don’t even have a marketing budget and many others aren’t following a […]

How to Measure & Improve the Impact of Your Marketing Emails

Marketing in the time of coronavirus is a unique experience, but one thing remains consistent: marketing to your existing leads and customers is a good way to generate new or repeat business without spending too much money. Early data also indicates that email engagement is rising during the pandemic, making email marketing an affordable, effective […]

6 LinkedIn Marketing Best Practices for 2020

LinkedIn’s marketing impact on business cannot be denied. In fact, one source estimates that up to 80% of B2B leads were generated through LinkedIn in 2019. With more than 30 million companies represented and 90 million senior-level users, its audience also has 2x the buying power of the average web audience. In other words, marketing through […]

5 Reasons Branding Matters for Start-Ups

According to the Small Business Administration, more than 620,000 new businesses open annually in the United States. Globally, 1.35 million startups open each year in the technology industry alone. In this highly competitive environment, only 10% of startups survive their first five years. Feeling pressure to create a successful business and appear as professional as possible, […]