We’re Hiring – Senior Digital Marketing Associate

Young Marketing Consulting is looking for someone who eats, sleeps and breathes digital marketing to deliver results for our clients’ SEM/PPC, SEO, and social media campaigns. This position is ideal for a motivated, detail-oriented individual who enjoys a fast pace, significant autonomy, and the opportunity to contribute to client strategy and internal process at a growing entrepreneurial firm.

Duties, Responsibilities and Requirements

The Senior Digital Marketing Associate’s primary duties will fall into the following areas:

  • SEM/PPC Advertising
    • Develop, test and manage SEM/PPC campaigns to achieve client conversion goals
    • Manage keyword, bid, and audience strategies
    • Write ad copy and provide guidance for visuals
    • Set up and monitor campaign conversion tracking
    • Report on campaign performance to clients, making any campaign adjustments required
    • Build and revise campaign strategy for new and existing clients
  • Social Media
    • Create and maintain content calendars to support client campaigns
    • Identify target influencers and conduct influencer outreach
    • Draft and post social media content across client platforms (Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat, etc.)
    • Review social media analytics to improve post engagement and follower growth
    • Monitor and respond to conversations and engagement opportunities among client customers and target influencers
  • Search Engine Optimization
    • Analyze keyword performance and search positioning using tools such as Google Analytics and Search Console
    • Evaluate web traffic trends and inbound conversion rates
    • Assess site architecture and provide recommendations to improve search positioning
    • Provide recommendations for site design/architecture improvements
    • Develop and execute content and link-building campaigns to improve search position
  • Content Marketing and Writing
    • Develop content to assist with inbound lead generation, social media, and SEO strategies (social posts, blogs, white papers, etc.)
    • Create, review and revise copy for client web and landing pages
    • Write copy and provide creative direction for print brochure and collateral copy
    • Provide other copywriting and editing support as required
  • Campaign Performance Measurement
    • Set up campaign goal, event and conversion tracking using Google Analytics, AdWords, and other tools
    • Evaluate campaign performance across involved platforms
    • Provide regular effectiveness reports to clients and internal team members

In addition, the Marketing Associate will be responsible for the following:

  • Ensuring all assigned client deadlines are met
  • Proactively monitoring initiative progress against client goals
  • Researching best practices and new developments in the Associate’s assigned areas of responsibility
  • Participating in client meetings and phone calls, taking notes and keeping track of to-dos for execution
  • Proposing and implementing improvements to client campaigns and YMC processes where needed
  • Maintaining and updating YMC’s client project tracking portal, ensuring that all billable time is tracked and reported appropriately
  • Assisting with YMC’s internal corporate sales and marketing activities where required

Requirements

  • 2-3 years of experience in marketing, communications, or a similar field at a marketing agency or internal marketing department
  • Experience with Google Analytics, AdWords and Search Console (Google AdWords/Analytics Certification is preferable)
  • Experience creating and executing Social Media campaigns (Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, etc.)
  • Bachelor’s degree in marketing, business, liberal arts or related field
  • Strong written communication and grammar skills
  • Strong interpersonal skills
  • A dedication to customer service
  • The ability to maintain a high level of organization and deliver on deadlines in a fast-paced environment
  • A proactive, self-motivated mindset
  • A focus on deadlines and project execution
  • Comfort with data analysis and list management (e.g. segmenting audiences in a CRM system or identifying duplicate records in Excel)
  • The ability to use data and analytics to inform your creativity (e.g. writing copy based on keyword search volume)

Preferred Skills

Familiarity with the areas below will be considered a plus but not required. The selected candidate will receive training in these areas where necessary.

  • Email software (MailChimp, Constant Contact, etc.)
  • Content Management Systems (WordPress, Drupal, etc.)
  • CRM and Marketing Automation Suites (e.g. HubSpot, ActOn, Pardot, Salesforce, Zoho, etc.)

Term and Compensation

This position is a full-time, salaried position. Compensation will be commensurate with the selected candidate’s experience.

To Apply

Please submit your resume along with a cover letter describing the reasons for your interest in the position on our job application page.

 

Young Marketing Consulting is an analytics-driven strategic marketing consultancy and full-service marketing agency that delivers sustainable solutions to marketing challenges. With more than 40 years of experience, the YMC team has driven marketing strategy, planning and campaign execution for everyone from Fortune 500 companies to the scrappiest startups. Founded in 2013, we’re based in Arlington, Virginia. Learn more at youngmarketingconsulting.com.

  

Young Marketing Consulting provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Young Marketing Consulting complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.