One of the latest trends in search is the growing use of digital assistants powered by voice search. In 2014, Google conducted a Mobile Voice Study which revealed that 55% of teens and 42% of adults use voice search more than once a day. More recently, Gary Illyes, webmaster trends analyst for Google, noted that the number of voice […]
As noted in our previous post, “3 Ways to Effectively Advertise on Facebook Without Spending a Dime“, posting on social media at certain times can maximize visibility and extend your reach with every post. While we can generalize the best posting times for all audiences, industry-specific information is most useful as not all audiences interact with […]
What’s new with Google AdWords lately? They’ve gone mobile. As mentioned in Google’s Performance Summit earlier this year, marketers are no longer asking if they should invest in mobile, rather, they are asking how they should invest in mobile. More than half of all web traffic comes from smartphones and tablets. In response to the […]