Branding matters. Your brand defines how you conduct business and differentiate yourself from competitors. Once a company has solidified these areas and established brand awareness in its market, its focus will often turn (as it should) to consistent application of these principals. But every market evolves as new competitors and technologies arise, and brand qualities that might resonate […]
Social media was made to be monitored. Social media is, at its heart, an ongoing conversation with your customers. And to help them better understand their audience’s behavior, savvy marketers have turned to social media analytics. Ultimately, social media analytics are your guide to creating a successful social media strategy. Without monitoring analytics, you’re essentially playing a guessing game when […]
Content is king, engagement is queen. How do you get your business found online? The answer is content marketing. But before we jump into how to develop your content marketing strategy, let’s talk about what content marketing actually is. Because you’ve got less time than the attention span of a goldfish to capture your target audience’s […]