If you want to market to an audience in 2016, you’ll find them on social media. Facebook’s user base is now larger than the population of China, Instagram grew 50% in 9 months, LinkedIn has nearly 400 million members, and it seems that a new site or app pops up every day that demands our audience’s attention. With […]
One of the keys to modern digital marketing is establishing yourself as a thought leader. Your organization undoubtedly has something unique and special to say in the marketplace; creating and marketing content that conveys that viewpoint is one of the best ways you can promote your business in today’s search engine-driven world. Done properly, content marketing promotes your […]
“Search engine optimization is kind of like eating. You just have to do it every day.” Frank, our head of digital marketing, said the above to me the other day and he couldn’t be more spot on. When helping our clients grow their web traffic, the team spends more time examining content marketing performance in Google Analytics […]
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