It’s hard to believe, but 2018 will be over in a few weeks. Before the new year arrives, it’s worth taking a step back to assess your marketing performance in order to build your marketing strategy for 2019. Let’s take a look at six steps you can take to make sure your marketing stays on track […]
Let’s try an experiment: take out your phone and open your email app. Count the number of words that show for each email’s subject and first line. Now visit Google, perform a search, and count the words that appear for each entry on the search engine results page (known as a SERP). We did this […]
In putting together lead conversion research for one of our clients recently, we ran into some interesting performance data. According to Salesforce, only 13% of captured leads ever progress to become a sales opportunity. With lead nurturing being a fairly common practice, this means that the typical nurturing campaign is leaving significant opportunity on the table. […]
We recently completed a strategic analysis for one of our B2B clients, and wanted to share a few of the B2B marketing benchmarks that our research uncovered. Most Effective B2B Lead Generation Sources A recent survey by Chief Marketer asked heads of marketing at B2B firms to rank how well their various marketing channels performed […]
Regardless of industry and size, almost every business can find value and see positive returns using Google AdWords. If you haven’t advertised using AdWords before, these eight reasons may convince you to start. You can increase your leads, customers, and revenue Although this may be obvious, if your campaigns are set up properly, Google […]
YMC does a lot of lead generation for our B2B clients, and if you know anything about a B2B sales environment you’ll know that one of the most common questions that the sales team will ask when they see a new lead is “yes but are they qualified”? In an environment where the sales team is […]
Does your organization conduct regular evaluations of its marketing strategy? The smartest marketing functions regularly assess their marketing performance, identify areas where they can improve, and revise or build campaigns to address these challenges. There’s no time like the beginning of a new year to set your marketing strategy resolutions, which help focus and streamline your activities to focus […]
As a modern-day Mark Twain might say, the reports of email marketing’s demise have been greatly exaggerated. Despite changes like the rise of social media and chat-based communication platforms, email marketing remains a foundation of any digital marketing strategy. According to Mailgen, 54% of marketers rate email as their most effective type of digital marketing and […]
One of the latest trends in search is the growing use of digital assistants powered by voice search. In 2014, Google conducted a Mobile Voice Study which revealed that 55% of teens and 42% of adults use voice search more than once a day. More recently, Gary Illyes, webmaster trends analyst for Google, noted that the number of voice […]
As noted in our previous post, “3 Ways to Effectively Advertise on Facebook Without Spending a Dime“, posting on social media at certain times can maximize visibility and extend your reach with every post. While we can generalize the best posting times for all audiences, industry-specific information is most useful as not all audiences interact with […]