Non-profit organizations face many challenges, especially in times of financial uncertainty. Competition for donors is fierce, and small organizations struggle to amplify their reach. Marketing can help, if non-profits implement the right strategies and stay focused on their objectives, but 20% of non-profits don’t even have a marketing budget and many others aren’t following a […]
Marketing in the time of coronavirus is a unique experience, but one thing remains consistent: marketing to your existing leads and customers is a good way to generate new or repeat business without spending too much money. Early data also indicates that email engagement is rising during the pandemic, making email marketing an affordable, effective […]
A recent study by Forrester Research revealed that U.S. marketers wasted as much as $7.4 billion in one year on low-quality digital display ads. Overall, marketers estimate that they waste 20-30% of their advertising budgets. This waste represents a serious threat to an organization’s success, which is why it’s so important for companies (and their […]
So what’s next? At this point in the coronavirus pandemic, you’ve no doubt adjusted to remote operations, updated your customers on your status, and you’ve probably even sent out a tip or two about social distancing. But in many ways the hard part is just beginning: seeking growth amidst a slowing economy. So what should […]
Companies hire marketing consultants for many reasons: to support initiatives outside their existing team’s scope, to bring an expert perspective to a particular challenge, or to improve execution in daily operations. The job requirements can be quite broad, which is why so many marketing consultants spend so much time clarifying their scopes of work! But […]
LinkedIn’s marketing impact on business cannot be denied. In fact, one source estimates that up to 80% of B2B leads were generated through LinkedIn in 2019. With more than 30 million companies represented and 90 million senior-level users, its audience also has 2x the buying power of the average web audience. In other words, marketing through […]
According to the Small Business Administration, more than 620,000 new businesses open annually in the United States. Globally, 1.35 million startups open each year in the technology industry alone. In this highly competitive environment, only 10% of startups survive their first five years. Feeling pressure to create a successful business and appear as professional as possible, […]
Negativity is an attention magnet. These days, you could be forgiven for thinking that the world is falling apart. The worst of humanity seems to fill our newsfeeds on a daily basis, to the point where all that bad news appears to be seriously affecting people’s mental health. But in reality, the world is safer than […]
Although you might not be aware of it, your business is locked in a digital marketing arms race. And there are increasing signs that the ultimate victors will be those companies that can afford ever-increasing marketing investments. A few examples: The declining reach of organic social media efforts, as social media companies grow revenue by prioritizing […]
The history of Valentine’s Day goes back thousands of years (you can skip to the end of this post to see just how far). But in the more recent past, marketers have been a driving force in society’s celebration of love. Greeting Cards – Inventing a New Category Legend says that Saint Valentine himself sent […]