Entries by Tim Young

Six-Step Year-End Marketing Checklist for 2018

It’s hard to believe, but 2018 will be over in a few weeks. Before the new year arrives, it’s worth taking a step back to assess your marketing performance in order to build your marketing strategy for 2019. Let’s take a look at six steps you can take to make sure your marketing stays on track […]

How to Nurture Leads Based on Website Behavior

In putting together lead conversion research for one of our clients recently, we ran into some interesting performance data. According to Salesforce, only 13% of captured leads ever progress to become a sales opportunity. With lead nurturing being a fairly common practice, this means that the typical nurturing campaign is leaving significant opportunity on the table. […]

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B2B Marketing Benchmarks

We recently completed a strategic analysis for one of our B2B clients, and wanted to share a few of the B2B marketing benchmarks that our research uncovered. Most Effective B2B Lead Generation Sources A recent survey by Chief Marketer asked heads of marketing at B2B firms to rank how well their various marketing channels performed […]

Welcome to Our New Website

Hello everyone and welcome to Young Marketing Consulting’s new website! Over the past few years, we’ve grown as a firm and done a lot of great marketing work. This new site does a much better job of reflecting our vision, with the added bonus of highlighting some of our web design work as well! So […]

The Best Times to Post on Social Media

As noted in our previous post, “3 Ways to Effectively Advertise on Facebook Without Spending a Dime“, posting on social media at certain times can maximize visibility and extend your reach with every post. While we can generalize the best posting times for all audiences, industry-specific information is most useful as not all audiences interact with […]

Video Marketing for Your Business

Videos dominate many of today’s marketing campaigns, but the 15-second Facebook video that just made you chuckle took hours of work to prepare. How can you make your video campaign successful? During this lunch-and-learn hosted by Eastern Foundry, Focus Media Studios will cover the basics of video production, while Tim Young from Young Marketing Consulting will […]

Need to Build and Execute Your Marketing Plan?

Small business? Struggling with marketing? Join us for a Marketing Strategy Boot Camp on August 25. Small business owners wear so many hats that marketing often falls to the bottom of their to-do list. In this Small Business Boot Camp presented by WACIF and Capital One, Tim Young from Young Marketing Consulting will cover the […]

Four Email Marketing Best Practices

In last week’s post, we broke down how to interpret the various email marketing metrics available to marketers, ultimately identifying the single most important email marketing metric (hint: it’s not open or click rates). So now that you know how to evaluate your email marketing campaigns, let’s talk about how to keep improving your email marketing efforts. This week, we’re going […]