Entries by Kayla Prandoni

Eight Reasons Why You Should Use Google AdWords

Regardless of industry and size, almost every business can find value and see positive returns using Google AdWords. If you haven’t advertised using AdWords before, these eight reasons may convince you to start.   You can increase your leads, customers, and revenue Although this may be obvious, if your campaigns are set up properly, Google […]

Four Marketing Strategy Resolutions for 2017

Does your organization conduct regular evaluations of its marketing strategy? The smartest marketing functions regularly assess their marketing performance, identify areas where they can improve, and revise or build campaigns to address these challenges. There’s no time like the beginning of a new year to set your marketing strategy resolutions, which help focus and streamline your activities to focus […]

The 5-Step Beginner’s Guide to Email Marketing

As a modern-day Mark Twain might say, the reports of email marketing’s demise have been greatly exaggerated. Despite changes like the rise of social media and chat-based communication platforms, email marketing remains a foundation of any digital marketing strategy. According to Mailgen, 54% of marketers rate email as their most effective type of digital marketing and […]

Voice Search SEO in a Virtual Assistant World

One of the latest trends in search is the growing use of digital assistants powered by voice search. In 2014, Google conducted a Mobile Voice Study which revealed that 55% of teens and 42% of adults use voice search more than once a day. More recently, Gary Illyes, webmaster trends analyst for Google, noted that the number of voice […]

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Google AdWords: Recent Changes and Best Practices

What’s new with Google AdWords lately? They’ve gone mobile. As mentioned in Google’s Performance Summit earlier this year, marketers are no longer asking if they should invest in mobile, rather, they are asking how they should invest in mobile. More than half of all web traffic comes from smartphones and tablets. In response to the […]

Free Social Media Marketing Part 2: Promote Your Business on Twitter Without Spending a Dime

Last week we discussed social media marketing strategies to help your business promote itself on Facebook without spending money on things like boosting your posts. In this week’s post, we’ll identify similar tips for free social media marketing on Twitter. These simple “hacks” can help your business drive site traffic, reach its target audience, and increase brand awareness – […]

3 Ways to Effectively Advertise on Facebook Without Spending a Dime

According to Forbes, 50 million Facebook business pages exist as of December 2015. And each one of those companies are competing to figure out the best way to reach Facebook’s 1.7 billion monthly users. Facebook Ads, boosted posts, and other paid options are certainly an effective way to reach your target audience, and these options have garnered the […]

2016 Search Engine Marketing Trends

Search engine marketing (SEM) dominates today’s marketing landscape, and with good reason. According to Search Engine Land, Google alone processes at least 2 trillion searches per year, a massive increase from the roughly 365 billion searches Google processed in 2009. As more people are relying on the internet for more and more answers, marketers have a greater incentive to […]

3 Marketing Lessons from the Rio 2016 Olympics

Now that the 2016 Olympic games in Rio have come to a close, we know which brands had success with their marketing campaigns. As the chart below shows, Coca-Cola, Samsung, and Visa took the gold, silver and bronze for most brand mentions on social media, while total Olympic sponsor mentions throughout the duration of the 2016 Rio […]